Collateral pieces and advertising reinforce the brand awareness, and communicate the message of your business to perspective and existing customers. Break into that new market or reinvent your image with a consistent look that creates synergy between all the media into one cohesive approach that promotes your company's capabilities. Collateral pieces such as business cards, letterhead design, brochures, newsletters, other printed items and advertising are the essence of your company. They are how people perceive your company, and affect or influence your customers' decisions.