HOW TO CREATE A SUCCESSFUL WEBSITE:
Successful web designs are the result of thorough planning, total cooperation, and dedication in the role of the webmasters ability to capitalize on a businesses image and to communicate a service and/or product in intriging ways. Successful web projects are built on clear organizational goals and a comprehensive plan to meet these goals. A web site is merely another means of communication and should be treated as any other communication tool is, Successful web sites follow the precepts of good design and useful content with form and function on equally important. From banner ads to complex databases, Davenport Design and Advertising is able to design, develop and impliment end-to-end solutions for internet content.

WHAT TO EXPECT FROM US:
There would be a user-friendly interface, that would carry the branding philosophy and colors. We would incorporate javascript animated buttons, animated gifs, javascript animations and Flash animations in a realistic, practical way. The file sizes would be optimized throughout the site to allow people to race through a site to find what they are looking for and not have to worry about being slowed down by clunky graphics that are not optimized to their lowest denominator. Perspective clients could also view any images they wish in crisp (color-accurate) detail. All information would use web safe colors and all images would appear as quickly as “is possible”. The pages would all show up consistently, accurately regardless of what version, type of browser or size monitor they wish to view the web site on.

WEB SITE PROMOTION-
Being found on the internet is very critical to the success of any web site. Using a search engine submission services that submits your site on a monthly cycle to thousands of search engines and directories is just one tool that is used to promote web sites. Using such a service for a company that it’s not localized to the specific customer base. Search engine submission services tend to work better with products or services that are global or nationally distributed in nature. There is also no guarantee that your company will be found or that the person looking for you online will know which keyword to enter in to locate you. Search engines are updated with current information from as short as a few hours to a month or longer, so to stay listed you must constantly have your meta-tags resubmitted to a particular search engine, hence the need for a monthly submission service. There are ways to promote a site locally on the internet. First, you can submit it usually for FREE to the online yellow pages, local online bulletin boards or localized banner ad providers. Second, there are also sites that are community or regionally-based, a local chamber of commerce website, professional organizations web site and other venues available to host a link to your future web site for a fee. Much of this type of online advertising is as simple as placing a phone call to the host company and asking them to create a link to your web site once it is up and running. You could have an animated banner advertisment designed that goes to your web site when clicked upon. There is usually a monthly fee to place a link, a web ad or a banner ad on a particular web site or within a search engine itself, especially one that has high traffic and is frequented by many potential customers.

We plan on developing a plan for you to have a useful web site that is easy to find online locally and visually appealing. We also feel if you add your web site to your business cards, letterhead, envelopes, brochures, signs outside and your voice greeting on your voice mail system it will help to further promote your web site. We don’t feel that there is any single tool that can do it best. Your print media, letterhead, print advertising and web site advertising should all work in tandem and help to support the image or ideals of your company.